Niche Spectacles

The brief

Niche Spectacles carries vintage designer frames, Carrera and Dior among them, next to its own contemporary ranges. Two very different kinds of product in one catalog, each with a different buyer. UK customers also expect familiar payment, familiar couriers, and a free-shipping threshold that reads naturally in pounds.

01

Built for the UK, End to End

Everything a UK shopper touches is set up for the UK market: prices in pounds, UK shipping and returns policies, delivery through UK carriers, and a payment gateway configured for UK cards and wallets. Free shipping kicks in on orders over £100, and the cart shows a progress bar so customers can see how close they are, and when they have unlocked it.

02

Mobile Optimised

Most eyewear browsing happens on a phone, so the store was designed to look great on mobile first: a full-screen hero, swipeable collection cards for Contemporary, Vintage and Sunglasses, fast product search, and a thumb-friendly bottom navigation bar for home, search, collections and cart.

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03

Apple Pay and Shop Pay for UK Customers

UK shoppers expect one-tap checkout. We implemented Apple Pay and Shop Pay alongside Google Pay and the major cards, so a customer can go from product page to paid order in seconds, without typing in card or address details.

04

A Special Dark Mode

The store includes a dark mode that customers switch on with the sun and moon toggle in the header. The whole store, from the header and collections to the product grid, flips to a dark theme. Frames and lenses stand out against the dark background, and it makes evening browsing easier on the eyes, a small detail that makes the store feel premium.

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05

Premium Designer Brands

The catalog brings together a variety of premium designer eyewear, from vintage Carrera Porsche Design frames to Dior, Ferrari and Versace, presented so each brand gets the attention its customers expect.

Carrera

The outcome

A UK store where the vintage and contemporary ranges each have room to sell: priced, delivered and paid for the way UK customers expect, with Apple Pay and Shop Pay checkout, a mobile-first design with dark mode, and SEO running as an ongoing engagement.