Performance marketing at Zyvex Tech is run as an ongoing retainer, not a one-off campaign launch. We handle audience research and targeting, build and test creative, and report against ad spend and ROAS, so the budget keeps moving toward what's actually converting, not what looked good on day one.
Ideal for
Ecommerce and lead-gen businesses that need paid acquisition run as a disciplined, reported-on system, not a set-and-forget ad account.
What’s included
- Meta (Facebook & Instagram) Ad Campaigns
- Audience Research & Targeting
- Creative Testing & Iteration
- Retargeting & Lookalike Funnels
- Ad Spend & ROAS Reporting
Paid Advertising.
Meta-led campaigns built around ROAS, not reach
- Meta and Instagram campaigns
- Audience research and targeting
- Retargeting and funnel structure
- Budget scaling based on what converts
- Pixel, CAPI and ROAS tracking
- Reporting tied to decisions, not a PDF
There is a minimum monthly ad spend. Below it there is not enough volume for testing to produce a real answer, and we would be charging you to guess. We confirm the figure for your market during the audit, and would rather say so now than in month three.
We also work best with brands that already have their own content or creative team. We plan and run the campaigns, the SEO and the store. We do not produce the photography, video or ad creative.
Your numbers, explained every month.
You will always know where your money went and what it brought back. Every number checked, every report walked through with you on a call.
A detailed audit at onboarding
Before we spend anything, we audit your ads, store, tracking and funnel, and hand you a written report of what is working, what is broken and what we will fix first.
A full performance report every month
Spend, revenue, ROAS, CAC, conversion rate and repeat purchases, channel by channel, with what changed and why.
Numbers you can trust
Figures are checked against Shopify, your ad accounts and analytics, not taken from one dashboard. If tracking is off, we fix it before we report on it.
Explained to you on a call
We walk you through every report, line by line, so you understand the numbers and what we are doing next. No PDF dropped in your inbox and left there.
Profit or loss, you hear it straight. A good month gets the same detail as a bad one. If a campaign is losing money, we show you the numbers, tell you why, and tell you what we are changing. You will never have to chase us for the truth.
Signs You Need Performance Marketing.
Ad spend is going up but ROAS isn't following
You've never seen a breakdown of which creative or audience is actually converting
Retargeting and lookalike audiences were set up once and haven't been touched since
You want a reported-on retainer, not a black-box ad account
The Process, Step by Step.
Step 01
Account & Audience Audit
We start by reviewing existing campaigns, audiences, and creative performance to see what's actually working before changing anything.
Step 02
Campaign & Creative Build
New campaigns, ad sets, and creative variations are built around tested audience segments, not a single broad campaign running on hope.
Step 03
Testing & Iteration
Creative and audiences are tested on a rolling basis, with budget shifted toward what the data shows is converting.
Step 04
Reporting Tied to Decisions
Reporting connects spend directly to ROAS and specific decisions: what changed, why, and what happens next. Not just a monthly summary PDF.
Common Questions About Performance Marketing.
Do you run ads on platforms other than Meta?
Meta (Facebook & Instagram) is our core performance marketing focus, run in coordination with SEO and CRO so paid and organic support each other.
What's the minimum ad spend to work with you?
It depends on your market and goals. We'll assess whether your current or planned spend is enough to test properly during the initial audit.
How often do you report on performance?
Reporting is ongoing as part of the retainer, with regular check-ins tied to ROAS and specific optimization decisions, not just a static monthly report.
Is there a lock-in period?
It runs month to month. The work compounds, so most engagements get more valuable the longer they run, but that should be your reason to stay rather than a contract.
We already have an agency. Can you take over?
Yes, and it is a common starting point. The onboarding audit covers the existing ad account, the store and the tracking setup before anything is changed, so we know what is worth keeping. You keep ownership of the ad account throughout.
How soon do we see results?
Paid and CRO work can move within weeks. Testing needs enough volume to produce a real answer, so the first month is about finding what converts, then budget scales behind it.
Do you produce the ad creative and content?
No. We plan and run the campaigns and tell you what the numbers say is working. The photography, video and ad creative come from your side, so this works best if you already have a content team or a system for producing it.
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