Notes on Systems, Stores & Growth.
Practical writing on Shopify, performance marketing, SEO, and the systems behind reliable growth.
Conversion Rate Optimization
5 Signs Your Shopify Store Needs a Conversion Audit
Traffic isn't the problem for most stores we look at. The funnel is. Here's how to tell before you spend any more on ads.
July 14, 2026 · 5 min read
Marketing Automation
Why Most WhatsApp Marketing Automations Fail (And How to Fix Yours)
WhatsApp automation has the highest open rates of any channel most businesses use, and the lowest bar for actually doing it well.
June 2, 2026 · 4 min read
Shopify Ecommerce Development
Shopify vs Shopify Plus: When It's Actually Time to Upgrade
Plus isn't about revenue size alone. It's about whether your operations have outgrown what standard Shopify can flex to.
May 19, 2026 · 4 min read
Performance Marketing
The Real Cost of a "Cheap" Meta Ads Agency
The management fee is rarely where a discount agency actually costs you money.
April 8, 2026 · 5 min read
SEO
SEO for Shopify Stores: The Technical Basics Most Agencies Skip
Shopify's platform quirks mean generic SEO advice often doesn't apply cleanly. Here's what actually matters.
February 27, 2026 · 6 min read