X Emirates Online
A skincare brand that took orders in WhatsApp messages, moved onto a Shopify store where sales grew nearly 13x in the first month, with 8.32x ROAS and a 9% conversion rate.
13x
Sales, first month
8.32x
ROAS in July
9%
Conversion rate
The brief
X Emirates Online was taking orders through WhatsApp messages. That works until it doesn't: there is no funnel to measure, no way to attribute a sale to an ad, and every order costs somebody's time. Their previous performance marketing agency was running ads against that setup and not producing results worth the spend.
01
From WhatsApp Messages to a Shopify Store
We consulted with the team before touching a campaign. Selling in a WhatsApp inbox means no tracked funnel, no attribution, and a ceiling set by how fast a human can reply. Our first recommendation was structural: change the sales channel. Orders moved off WhatsApp messages and onto a Shopify website, where product pages, cart and checkout do the selling and every step is measurable.
02
Sales That Kept Growing
With the sale happening on the website, growth became something we could build on. Within the first month total sales grew nearly 13x, and the store has kept growing through 2026.
03
8.32x ROAS in July
We rebuilt the ad account from the previous agency: campaign structure, audiences and creative testing run as an ongoing system tied to a real checkout. In July 2026 the account returned 8.32x its ad spend in revenue.
9%
Conversion rate
13x
Sales, first month
8.32x
ROAS achieved
04
A Higher Average Order Value
More orders was half the job; we also made each order worth more. We implemented upsells, “buy more, get more value” offers such as the Buy More Save More tiers on product pages (buy 2, 3 or 5 for a bigger discount), combo bundles, and cart upsells, so customers are offered the next sensible product at the moment they are ready to buy.
05
A 9% Conversion Rate, Built Month by Month
There was no single redesign that got the store there. We made consistent improvements to the website every month, testing and refining product pages, offers and the checkout path, until the store was converting at 9%. In June 2026 the store converted 9.39% of online store sessions into sales, up 22% on May.
06
WhatsApp Marketing That Recovers Carts
WhatsApp went from being the checkout to being a marketing channel. We implemented WhatsApp abandoned-cart recovery, messaging shoppers who leave without paying, and 10% of those abandoned carts now come back as placed orders.
07
Higher Rankings on Google
Alongside paid traffic, consistent SEO work with us has moved X Emirates Online to higher rankings on Google, building a source of customers the brand does not pay for per click.
The outcome
Sales moved from WhatsApp messages onto a Shopify store where sales grew nearly 13x in the first month, with ads returning 8.32x in July, a 9% conversion rate, higher order values, recovered carts and growing search rankings. That is the difference between running ads and running a funnel you can measure and improve.
In their words
I was completely unsure what to do with my business. I had worked with two digital marketing companies before, and all I got was a loss, not any profit. Then I met Zyvex Tech, and the work they did on my website changed that. Within just one month, total sales grew nearly 13 times over. I’m thankful to Mr. Syed Fidel Shaan and his team for their dedication and hard work for my company. I recommend them to everyone: this is a company you can trust.
Firoz Pickles.
3x the sales on the same organic traffic
Need the website built first? Shopify development ↗ · Performance marketing ↗